Charlotte-Mecklenburg Historic Landmarks Commission

Author: Mary Dominick

Carolina Transfer and Storage Building

Carolina Transfer and Storage Building

  1. Name and location of the property. The property known as the Carolina Transfer and Storage Building is located at 1230 West Morehead Street in Charlotte, North Carolina.  UTM Coordinates:  17 512562E 3898260N
  2. Name, address and telephone number of the present owner of the property.

The present owners of the property are:

suite # name

102 Edward Lee Harris

104 West End Development Associates LLC

106 Fergusson Nye LLC

108 Team Lighting LLC

110 Eubert Wesley McLeod Jr.

112 Eubert Wesley McLeod Jr.

114 Patricia A. Ganster

116 Robert Trevor Williams

202 Edith R. Saxton

204 Neighboring Concepts LLC

206 B & P Holdings LLC

208 Thomas Investments LLC

210 Neighboring Concepts LLC

212 Gary N. Wirth

214 DRG Properties LLC

302 Thomas Michael Todd

304 West End Development Associates LLC

306 Off Third Properties LLC

308 Bobby M. Morrison

312 West End Development Associates LLC

402 Keith Properties Inc.

404 Twelve Thirty W. Morehead LLC

406 Wilhelm Hedrich

The mailing address for each of the above owners is 1230 W. Morehead St., suite # ___, Charlotte, North Carolina, 28208.

  1. Representative photographs of the property. This report contains representative black and white photographs of the property. Color slides are available at the Charlotte-Mecklenburg Historic Landmarks Commission office.
  2. Maps depicting the location of the property. This report contains two maps depicting the location of the property.
  1. Current deed book reference to the property. The most recent deeds to this property are recorded in the Mecklenburg County Register of Deeds Office:

unit # tax parcel # Deed Book/Page

102 733-244-25 11244 / 767

104 733-244-26 11298 / 917

106 733-244-47 11148 / 353

108 733-244-27 11156 / 399

110 733-244-28 11175 / 968

112 733-244-29 11175 / 968

114 733-244-30 11305 / 440

116 733-244-31 11210 / 536

202 733-244-32 11220 / 401

204 733-244-33 11306 / 680

206 733-244-34 12126 / 328

208 733-244-35 11240 / 152

210 733-244-36 11306 / 697

212 733-244-37 11152 / 220

214 733-244-38 10983 / 176

302 733-244-39 12744 / 001

304 733-244-40 11298 / 917

306 733-244-41 10958 / 082

308 733-244-42 11494 / 822

312 733-244-43 11298 / 917

402 733-244-44 10972 / 382

404 733-244-45 10928 / 225

406 733-244-46 11163 / 157

  1. A brief historical sketch of the property. This report contains a brief historical sketch of the property.
  2. A brief architectural description of the property. This report contains a brief architectural description of the property.
  3. Documentation of why and in what ways the property meets criteria for designation set forth in N. C. G. S. 160A-400.5.
  4. Special significance in terms of its history, architecture, and/or cultural importance. The Commission judges that the property known as the Carolina Transfer and Storage Building does possess special significance in terms of Charlotte-Mecklenburg. The Commission bases its judgment on the following considerations:

1) The four-story fireproof warehouse was built in 1926 using the state-of-the-art “flat-slab” construction method. This technique uses concrete slab floors supported by distinctive mushroom columns. The configuration allowed for a more open floor plan without sacrificing strength–particularly desirable for a storage facility. The concrete and brick elements were left exposed, and thus the construction method is clearly reflected in the design of the building. The Carolina Transfer and Storage building is a good, intact example of a flat-slab warehouse building from the 1920s.

2) The Carolina Transfer and Storage building reflects the boom years of

the 1920s in Charlotte and the consequent need for businesses of every kind to meet the demands of the new economy. It was one of the first to be erected on West Morehead Street west of the Southern Railway tracks–an area that quickly developed into a commercial and light industrial corridor. Carolina Transfer and Storage was a family business that supported four generations of Wilkinson family members.

  1. Integrity of design, setting, workmanship, materials, feeling and/or association. The Commission contends that the physical and architectural description which is included in this report demonstrates that the Carolina Transfer and Storage Building meets this criterion.
  2. Ad Valorem tax appraisal. The Commission is aware that designation would allow the owner to apply for an automatic deferral of 50% of the Ad Valorem taxes on all or any portion of the property which becomes a designated “historic landmark.” The current appraised values are as follows:

unit # land building total value

102 $ 70,000 $ 134,800 $ 204,800

104 70,000 82,730 152,730

106 75,000 112,260 186,260

108 75,000 250,510 325,510

110 75,000 244,380 319,380

112 60,000 52,860 112,860

114 75,000 187,070 262,070

116 78,000 308,310 386,310

202 75,000 159,640 234,640

204 80,000 396,900 476,900

206 60,000 65,010 125,010

208 75,000 250,510 325,510

210 75,000 202,890 277,890

212 75,000 86,590 161,590

214 75,000 259,850 334,850

302 75,000 152,490 227,490

304 85,000 615,450 700,450

unit # land building total value

306 $ 75,000 $ 250,510 $ 325,510

308 75,000 203,570 278,570

312 75,000 83,890 158,890

402 75,000 152,490 227,490

404 85,000 373,220 458,220

406 80,000 378,280 458,280

The property is zoned URC.

Date of preparation of this report: January 7, 2002

Prepared by:

Mary Beth Gatza

428 N. Laurel Avenue, #7

Charlotte, NC 28204

(704) 331 9660

 

STATEMENT OF SIGNIFICANCE

The Carolina Transfer and Storage building is historically and architecturally significant to Charlotte. The four-story, all-masonry warehouse was built in 1927 using state-of-the-art warehouse design concepts. It was constructed using the “flat-slab” technique, which consists of continuous concrete slab floors supported by mushroom columns. This method was particularly well-suited for storage facilities because it allowed for a more open floor plan without sacrificing weight capacity. The construction method is evident in the design of the Carolina Transfer and Storage building. The concrete frame, slabs and columns were all left exposed, though the wall surfaces were infilled with brick (exterior) and terra cotta (interior). Having this new, modern, fireproof building enabled the company to expand its business.

Carolina Transfer and Storage was founded in 1922 by three brothers–Fabius A., John L. and W. D. Wilkinson. The company was wholly family-owned and operated, and over the years employed four generations of the Wilkinson family (as well as some non-related workers). The building was one of the first to be erected on West Morehead Street west of the Southern Railway tracks (beyond Mint Street), which quickly developed into a commercial and light industrial corridor. It reflected Charlotte’s growth in population and economic activity, and the consequent need for businesses of every variety to meet the demands of the new economy.

 

HISTORICAL SKETCH

Overall economic and demographic trends favored the business climate in Charlotte during the 1920s. The United States census counted 46,388 people living in Charlotte at the beginning of the decade, and 82,675 people in 1930–an increase of seventy-eight percent, or 36,287 people.1 According to data collected by Miller Press (publishers of the annual city directory), about 6,000 of the new residents arrived between 1926 and 1927 2–just as Carolina Transfer and Storage was expanding its facilities. Drawing on information from the Standard Statistics Company of New York, an April 1928 newspaper article declared that “the volume of business in Charlotte for the month was reported to be 80 percent above the average for 1920-1924.”3  Undeniably, an increase in people and businesses in the area provided a larger customer base for the transfer and storage industry in Charlotte. In 1920, there were seven such companies listed in the city directory under the heading “transfer.” By 1930, there were eighteen companies listed.4

The location on West Morehead Street was within the city limits in the mid-1920s, although it had not yet been fully developed. The nearby neighborhood of Wesley Heights, located just north of this area, had opened in 1921.5 When it was built in 1927, Carolina Transfer and Storage was the last (westernmost) building on West Morehead Street. The only neighbors were a small commercial structure across the street and a similar warehouse, the Union Storage and Warehouse Company, two blocks to the east. West Morehead Street developed steadily over the next few decades, filling in and pushing westward to its junction with Wilkinson Boulevard.6 The West Morehead Street location had the advantage of being close to the city and convenient to the newly-opened Wilkinson Boulevard,7 North Carolina’s first state highway. Additionally, the site was equipped with a Piedmont and Northern Interurban Railway spur line, so freight arriving by rail could be handled easily. The P & N, as it was informally referred to, was a light rail system between Charlotte and the textile mills of Gaston County to the west.

Carolina Transfer and Storage was a local company owned and operated by members of the Wilkinson family. W. H. Wilkinson (1847-1928) brought his wife, Marya Caldwell (1852-1928) and children to the Paw Creek section of Mecklenburg County from Catawba County around 1890. After reaching adulthood, all five of their sons relocated to Charlotte.9  In 1922, three sons, Fabius A. (1877-1945), William D. (1879-1946) and John L. (1886-1952) joined together to establish Carolina Transfer and Storage Company.10

The first president of the company was William D. Wilkinson. He was married to Ida Lenora Saine in Paw Creek on April 25, 1906, and they moved to Charlotte shortly thereafter. In 1908 he was working as manager and treasurer for the Carolina Realty Company. By 1916, he was serving as president of that company and had also branched out into the insurance business, forming the firm of Wilkinson and Lee with a partner, B. P. Lee. That was a short-lived business, but by 1922, he and his brothers had established Carolina Transfer and Storage Company. William D. Wilkinson served as president from 1922 through the early 1930s, when he moved to Columbia, South Carolina. He died there in 1946, survived by his wife, Lenora and son, William D. Wilkinson, Jr.11

John L. Wilkinson first appeared in the Charlotte city directory in 1907 (the same year his brother W. D was first listed). A year later, in 1908, he married Louise M. Bradley (1889-1951). He worked for a time with J. W. W. Sons Company, but became secretary of the Cochran and Ross livery stable by 1918. In addition to stabling horses, Cochran and Ross provided transfer, moving, packing and storage services around this time. Perhaps his exposure to the business convinced John that profits could be made, though motor trucks were fast replacing horse-drawn wagons. John served as vice-president of Carolina Transfer and Storage from its founding in 1922 until his brother stepped down in 1934. At that time, John assumed the role of president, a post which he held until 1950 when his health failed. John was undeniably active in business and civic affairs. His obituary lists his many activities, including memberships in the Charlotte Traffic and Transportation Club, the Charlotte Executives Club and the American Trucking Association (board of directors). He served as Charlotte City Councilman (1935-1941) and Mayor Pro Tem and was chairman of the Charlotte Chamber of Commerce transportation committee. Additionally, he was president of the National Furniture Warehouse Association, Allied Van Lines, and North Carolina Motor Carriers Association. John died in 1952, survived by a two daughters and a son, John L. Wilkinson, Jr. His son and two sons-in-law all had long careers at Carolina Transfer and Storage.12

Fabius A. Wilkinson joined his younger brothers in forming the Carolina Transfer and Storage Company in 1922. Apparently he did not move to Charlotte that early, but probably remained a county resident through the late 1920s. He was a vice-president in the family business through 1934, after which time he served as treasurer. He died in 1945. His two sons, Clyde L. and William E., both worked for Carolina Transfer and Storage.13

The second generation of Wilkinsons to run the family business included children of four of the five original brothers.14  Brothers Augustus M. “Gus” (1872-1957) and Mack R. (1896-1918) did not work for the company, but their sons did. In all, the second generation included: Ray S. and Adrian M. (sons of Gus), Clyde L. “Dick” and W. E. (sons of Fabius), John L. Jr. (son of John L.), E. R. Brietz and F. H. McNeely (sons-in-law of John L.), and Mack R. and Charles R. (sons of Mack R.).15  Some had brief tenures and entry-level jobs, while others had long careers and high positions.

The third generation of Wilkinsons to work in the company included two family members.16  Robert W. was Adrian’s son (and Gus’s grandson), while and W. E., Jr. was W. E.’s son (and Fabius’s grandson).17  Robert W.’s son, Robert L., also worked for the company briefly in the mid-1950s, thus representing the fourth generation of Wilkinsons at Carolina Transfer and Storage.18

Carolina Transfer and Storage was a success from the start. They were located downtown initially, and apparently recognized the need for a new modern warehouse building a mere four years after establishing the business. The Charlotte News announced in 1926 that “what is believed to be the largest single contract for moving ever executed in Charlotte was signed Friday afternoon by John L. Wilkinson, of the Carolina Transfer and Storage Company, and…Southern Railway Lines” for relocating the Southern Railway offices. The lot on West Morehead Street was purchased in September 1926, and just two weeks later, they applied for a building permit. The plan was drawn by an engineer, G. T. Barnes. The building was constructed quickly, and was open for business by early February 1927.19  The “flat-slab” construction method was state-of-the-art for warehouses during the early-twentieth century, and the new facilities allowed the company to offer expanded services. In 1924, their city directory entry said simply, “hauling, moving and packing.” But in 1927, after the new building opened, they boasted “transfer, hauling, moving, packing and bonded warehouse.” Thus, the building enabled storage to become a significant component of the business. The all-masonry building was hailed as being fireproof–a feature that would constitute a competitive advantage in the storage business. In fact, they touted the fact that the place was both bonded (insured) and fireproof directly on the building. The West Morehead Street facade was originally a blank wall which was painted with a full-sized advertisement for the company. Along with the telephone number (#609), it read:

“CAROLINA TRANSFER & STORAGE CO.

MOVING–PACKING–STORING

Bonded FIRE-PROOF Warehouse”20

In time, the advertisement would change, and a 1948 photograph shows that the size of the advertisement had grown to accommodate a picture if a delivery truck, but still included the words “BONDED FIREPROOF WAREHOUSE.”21   By that time, Carolina transfer and Storage had become affiliated with Allied Van Lines, a national company.22

Over the decades, the principals of the Carolina Transfer and Storage Company aged and died off. The business dwindled and finally closed sometime during the 1970s. The property was renovated and converted to office suites with individual ownership (office condos) in 1999. The Carolina Transfer and Storage building was listed on the National Register of Historic Places in 1999.

 

ARCHITECTURAL DESCRIPTION

Setting

The Carolina Transfer and Storage Building is located on the north side of West Morehead Street, in the 1200 block, about a mile from the center of Charlotte. This section of West Morehead Street contains primarily commercial and light industrial structures dating from the middle decades of the twentieth century. Morehead Street, which runs generally northwest to southeast, curves to the west in this section. It intersects the side streets here at an angle, and thus the Carolina Transfer and Storage Building lot is an irregular polygon shape. The Morehead Street side of the otherwise rectangular lot slants at an angle of about fifty degrees. The building occupies the front half (approximately) of the lot, and the rear (north) portion of the lot is paved and used for parking. The main facade (south elevation) abuts West Morehead Street, the west elevation stands along Calvert Street, the north elevation opens up to the parking lot, and the east elevation is next to the driveway and parking lot. Beyond the lot lines, commercial and light industrial buildings line West Morehead and Calvert Streets, and the I-77 off-ramp borders the property on the east side.

Description

The Carolina Transfer and Storage Building is a four-story all-masonry warehouse building constructed in 1926 (photo #1). The building’s footprint conforms to the shape of the lot and is therefore an irregular polygon–that is, a rectangle with one side deeply slanted at an angle of about a fifty-degrees. The building materials are reinforced concrete, brick and terra cotta tiles. Thus, the building was constructed to be fireproof, which was an important quality for safeguarding the contents stored inside.

The construction method used in the Carolina Transfer and Storage Building is called the “flat-slab” technique. The framing is made entirely of poured, reinforced concrete. The floors are continuous thin slabs of concrete resting on round columns. The columns are flared at the top, thus enlarging the surface area which supports the weight above it (photo #8). This distinctive shape is called a “mushroom” column and is particular to this method of construction. For further stabilization, a square concrete pad, called a “drop panel” lies between the column and the slab. With this method, only the slab itself separates the floors–the floor of one level is the ceiling of the level below.

The flat-slab construction method was developed simultaneously by Swiss and American engineers in the first decade of the twentieth century. Robert Maillart (1872-1940), is credited for inventing the method around 1900, although his first flat-slab building (the Beschellschaft Company warehouse in Zurich, Switzerland) wasn’t built until 1910.23   Meanwhile, in America, Claude A. P. Turner filed a patent for the technique in 1908.24  The primary benefit of the system is that it eliminates the need for beams and girders to support the floors, thereby saving space and materials. Also, compared to earlier methods, it supports a greater amount of weight while allowing for a more open interior.25  This is an obvious advantage for a warehouse building.

The flat-slab construction method is reflected in the design of the Carolina Transfer and Storage Building. The horizontal and vertical components (slabs and columns) of the concrete frame are visible on the exterior of the building. The spaces between them are filled in with terra cotta tiles (on the interior) and brick (on the exterior), and pierced by industrial steel sash windows. The concrete pilasters on three sides (north, west and south) have simple molded capitals (photo #5). The shortest side of the building is the east elevation–it has only four bays (photo #1). The main facade (the south, or Morehead Street side) has a shallow stepped parapet concealing the building’s flat roof (photo #6). There is a double-door entrance in the center of this seven-bay facade. A similar door is located on the north elevation, which also has seven bays (photo #2, #3). On the north elevation, six of the bays are fenestrated, with original industrial steel sash windows. The seventh (westernmost) bay is solid, and in fact protrudes higher than the rest of the building. It holds the elevator shaft and stairwell.

Alterations

Originally, only the north and south sides of the building were fenestrated. There were no windows on the east and west sides, probably reflecting that the need for wall space on the interior was greater than the need for illumination. The south side directly abutted a spur line of the Piedmont and Northern Railway. This elevation was solid above the first story, and had three recessed truck bays on the ground floor. While fine for a warehouse, this arrangement was not as suitable for modern uses. When the building was converted to office space in 1999, the ground floor was filled in with large, multi-paned windows, and the upper stories were pierced with windows that closely resemble the original windows. Likewise, the west elevation was fitted with new windows. Except for the window openings, no other original material has been removed. The integrity of the structure is good.

On the interior, as befitting a warehouse, the building was originally one large open space. New walls and doors were added in the process of subdividing the building for office space. The old freight elevator was replaced by a bank of two modern elevators for safety and convenience. A hallway now runs off of the elevator lobby, through the center of the building, angling off to the left and branching off to the right, accessing the various office suites. There are presently twenty-three office suites ranging from 775 to over 6,000 square feet in size. All of the original wall surfaces and mushroom columns were left exposed and unchanged. Mechanical systems (HVAC and electrical) were run along the ceiling and are also exposed–hiding them would have required that a drop ceiling be added, which would have concealed the concrete slab construction.

  1. LeGette Blythe and Charles R. Brockmann, Hornet’s Nest: The Story of Charlotte and Mecklenburg County (Charlotte: McNally of Charlotte, 1961), p. 449;  Thomas W. Hanchett, Sorting Out the New South City: Race, Class and Urban Development in Charlotte, 1875-1975 (Chapel Hill: University of North Carolina Press, 1998), p. 2.
  2. The Charlotte News, 16 April 1927, p. 11.
  3. The Charlotte Observer, 21 April 1928, p. 11.
  4. Charlotte City Directories, 1920 and 1930.
  5. Gatza, Mary Beth, “Wesley Heights Historic District,” Nomination to the National Register of Historic Places (1995), p. 7-2.
  6. Charlotte City Directories, various years after 1927;Sanborn Map Company, “Insurance Maps of Charlotte, North Carolina,” 1929 and 1951.
  7. Wilkinson Boulevard was named after W. C. Wilkinson, who was not a member of this family.
  8. The Charlotte Observer, 20 April 1928, p. 1;Moore’s Chapel Methodist Church, cemetery roster (electronic record found at www.cmstory.org);United States Census, North Carolina, Catawba County, 1880 (soundex).
  9. Charlotte City Directories, various years after 1902;The sons are: Augustus M. Wilkinson (1872-1957), Fabius A. Wilkinson (1877-1945), William D. Wilkinson (1879-1946), John L. Wilkinson (1886-1952) and Mack R. Wilkinson (1896-1918).
  10. Charlotte City Directories, various years after 1922.
  11. Mecklenburg County Marriage License, 23 April 1906; Charlotte City Directories, various years after 1907; United States Census, North Carolina, Mecklenburg County, 1900 and 1910; The Charlotte Observer, 7 April 1946, p. B-2;
  12. Mecklenburg County Marriage License, 15 August 1908; Charlotte City Directories, various years after 1907; United States Census, North Carolina, Mecklenburg County, 1910 and 1920; Blythe and Brockmann, Hornet’s Nest, p. 452; The Charlotte Observer, 25 June 1952, p. 16-B.
  13. Mecklenburg County Marriage License, 6 November 1901; Charlotte City Directories, various years after 1921; United States Census, North Carolina, Mecklenburg County, 1900; The Charlotte Observer, 14 January 1945, sec. 2, p. 4.
  14. Charlotte City Directories, various years after 1921.
  15. Ray (1920-1996) was a driver in the mid-1940s; Adrian was a driver in the mid-1950s; Dick (1904-1960) was assistant manager around 1930 and secretary from the mid-1930s through the mid-1950s; W. E. (1904-1990) retired after forty-five years with the company, first as warehouse manager and later as president; John was vice-president in the mid-1940s through the mid-1960s and was president in the early 1970s; E. R. Brietz was treasurer from the mid-1940s through the early 1970s; F. H. McNeely was secretary from the mid-1940s through the early 1970s; Mack retired after forty-one years, rising from clerk to warehouse manager; Charles worked there from the mid-1940s through the mid-1950s.
  16. Charlotte City Directories, various years after 1921.
  17. Robert W. was and was employed as a driver and warehouseman from around 1930 through the mid-1960s; W. E. Jr. was vice-president in the 1960s.
  18. Charlotte City Directories, various years after 1921; The Charlotte Observer, 2 July 1976, p. 21-A.
  19. Charlotte City Directories, various years after 1921; The Charlotte News, 9 October 1926, p. 12, 6 February 1927, p. 7-C; Charlotte Building Standards Department, Building Permit #7193, 5 October 1926.
  20. The Charlotte News, 6 February 1927, p. 7-C.
  21. Charlotte Chamber of Commerce, “Charlotte, North Carolina: Focal Point of the Carolinas,” booklet, c. 1948.  On file in the Carolina room at the Public Library of Charlotte and Mecklenburg County.
  22. Charlotte City Directories, various years after 1927.
  23. Carl W. Condit, American Building: Materials and Techniques From the Beginning of the Colonial Settlements to the Present.  (Chicago: The University of Chicago Press, 1982), p. 243; Aly Ahmed Raafat, Reinforced Concrete in Architecture.  (New York: Reinhold, 1958.), pp. 75-76; John Fleming, Hugh Honour and Nickolaus Pevsner, A Dictionary of Architecture.  (New York: Penguin Books, 1977), pp. 183-84.
  24. Condit, American Building, p. 243; Mattson, Alexander and Associates, Inc. “(Former) Carolina Transfer and Storage Building.” Nomination to the National Register of Historic Places (1998), p. 8-2.
  25. Condit, American Building, p. 243; Charles Merrick Gay, John W. MacGuire and Harry Parker, Materials and Methods of Architectural Construction, 3rd ed.  (New York: John Wiley & Sons, 1958), pp. 598-601.

 

 

 


Carolina Theater

The Carolina Theater as it is now

Carolina Theater in 1946

Carolina Theater, interior, 1946

 

 

Click here to view Charlotte Observer Article on the Old Carolina Theatre

 
This report was written on Sept. 1, 1982. An addendum written on April 1, 2000 follows.

1. Name and location of the property: The property known as the Old Carolina Theater Building is located at 224-232 N. Tryon St. in Charlotte, N.C.

2. Name, address and telephone number of the present owner and occupant of the property:
The present owner of the property is:
John H. Cutter, et. al.
204 Latta Arcade
Charlotte, N.C., 28202

Telephone: 704/332-4975
(Bryant W. Cutter Real Estate)

The only present occupant of the property is: Ace Shoe Repair
230 N. Tryon St.
Charlotte, N.C.

Telephone: 704/333-3648

3. Representative photographs of the property: This report contains representative photographs of the property.

4. A map depicting the location of the property: This report contains a map which depicts the location of the property.

 

 

 
5. Current Deed Book Reference to the property: The most recent deed to this property is recorded in Mecklenburg County Deed Book 3514 at Page 215. The Tax Parcel Number of the property is 080-011-01.

6. A brief historical sketch of the property:
The Carolina Theater opened on March 7, 1927, when Warren Ervin, who managed the Carolina for the Publix Theaters Corporation, welcomed the large audience that came to see “A Kiss In A Taxi,” starring the “ever popular” Bebe Daniels. 1 The Carolina also presented Miss Fae Wilcox at the Wurtlitzer Organ, accompanying a program of novelty slides. 2 “The beautiful organ loft gives the appearance of one of the castles of old times,” the Charlotte Observer proclaimed. 3 Features ran for only three days, and on Thursdays, Fridays, and Saturdays, the B. F. Keith Vaudeville Troupe performed on the stage. 4

During the 1920’s, lavish cinema palaces were constructed throughout the United States. 5 “We sell tickets to theaters, not movies,” said Marcus Loew, head of the Loew’s chain. 6 Architects for these movie houses were free to borrow from various historical motifs and to employ ostentatious ornamentation, because their mandate was to provide an opera house for the masses. “No kings or emperors have ever wandered through more luxurious surroundings. In a sense, those theaters are a social safety valve in that the public can partake of the same luxuries as the rich, and use them to the same full extent, ” one designer explained. 7 The architects of the Carolina Theater were New Yorker R. E. Hall and C. C. Hook of Charlotte. 8

A native of Wheeling, W. Va., and graduate of Washington University, Charles Christian Hook (1870-1938) had moved to Charlotte in 1891 to teach in the Charlotte Public Schools and had established his architectural practice a year later, when Edward Dilworth Latta, president of the Charlotte Consolidated Construction Company, had hired him to design houses in Dilworth, Charlotte’s first streetcar suburb. 9 From these modest beginnings, Hook went on to establish a distinguished professional reputation as a leading architect of the two Carolinas. Among the imposing edifices in Charlotte that Hook designed was the Academy of Music Building on S. Tryon St., a turn-of-the-century opera house. 10 Consequently, it was logical that Publix Theaters, which also managed the Imperial and the Alhambra Theaters in Charlotte, would call upon Hook’s expertise when planning the Carolina. 11 The J. A. Jones Construction Company began building the lavish movie palace in March 1926.12

Publix Theaters selected architectural styles that it deemed appropriate for the different regions of the country. Accordingly, the Carolina, a Southern theater, emphasized Mediterranean motifs. “All the best in art and architecture from the various countries bordering on this sea of famed blue are combined in a harmonious assemble,” the Charlotte Observer explained. 13 Wrought-iron chandeliers, exterior balconies, and ticket booth suggested the Spanish Renaissance, as did the decorative tile on the roof and on the floor of the lobby. The overall decor of the lobby reminded one of a Venetian palace. 14 Draperies were imported from France. 15 “For sheer splendor and luxury it is a creation that will provoke admiration throughout the theatrical world,” a reporter predicted when writing about the impact of the completion of the Carolina. 16

The Piedmont Realty and Development Company, headed by John Hastings Cutter (1878-1958), owned the Carolina Theater. A native of Barnesville, Ga., Cutter had come to Charlotte in 1905 and had entered the textile and cotton exchange business. Subsequently, he became active in commercial real estate, including the Citizens Hotel Company, which erected the Hotel Charlotte on W. Trade. 17 Cutter also made major contributions to charitable and religious institutions. He was a founder of the Charlotte Community Chest, a member of the board at Old St. Peter’s Hospital, and a devoted communicant at St. Peter’s Episcopal Church. 18 The Carolina Theater underwent a major renovation in 1961, when it became the Carolinas home of Cinerama. Indeed, the original ornamentation inside the building was sacrificed to a “modern, suburban” look; and the projection booth was moved to the main floor. 19 The last hurrah for the Carolina came in the mid 1960s. “The Sound of Music” played to 398,201 people during its run there from March 31, 1965, until October 4, 1966. 20 On November 17, 1965, Joseph M. Sugar, vice president of 20th Century Fox, presented a certificate to theater manager Kermit High, celebrating that the Carolina was the first theater to show “The Sound of Music” to more people than lived in the community in which the theater was located. 21 To say the least, the once-proud Carolina Theater has fallen on hard times in recent years. It outlasted all other uptown movie houses, but even the Carolina could not overcome the changing lifestyle of middle class Charlotteans. It closed on November 27, 1978, after showing “The Fist,” starring Bruce Lee. 22 Fire struck the rear of the building on November 13, 1980. 23 The offices on the second floor, which once housed physicians and dentists, are now vacant; and only one store remains at street level. The future of this grand old movie palace is uncertain at best. 24

 

 


Notes

1 Charlotte Observer, “Carolina Theater Section” (March 6, 1927), pp. 1,2, & 11.

2 Charlotte Observer (March 5, 1927), p. 14.

3 Charlotte Observer, “Carolina Theater Section” (March 6, 1927), p. 2.

4 Ibid., p. 10.

5 For a comprehensive overview of movie theater architecture, see Ben M. Hall, The Best Remaining Seats: The Story Of The Golden Age Of The Movie Palace (Clarkson N. Potter, Inc., New York, 1961), and David Naylor, American Picture Palaces: The Architecture Of Fantasy (Van Nostrand Reinhold, New York, Cincinnati, Toronto, London, Melbourne, 1981).

6 Naylor, p. 11.

7 Ibid., p. 31.

8 Charlotte News (March 22, 1926), p. 5A. Building Permit #6752 (Charlotte Building Inspection Department).

9 Charlotte News (May 20, 1891), p. 1. Charlotte News (September 17, 1938), p. 12.

10 Charlotte Observer (September 8, 1902), p. 5. The architectural firm of Hook and Sawyer designed the Charlotte Academy of Music Building.

11 Charlotte Observer (March 5, 1927), p. 14.

12 Building Permit #6752 (Charlotte Building Inspection Department).

13 Charlotte Observer “Carolina Theater Section” (March 6, 1927), p. 10.

14 Ibid.

15 Ibid., p. 6.

16 Ibid., p. 10.

17 John Hastings Cutter’s Certificate of Death (Mecklenburg County Public Health Department). Charlotte News (July 11, 1958), Sec. 2, p. 1.

18 Charlotte Observer (July 11, 1958), Sec. B., p. 1. This article contains a photograph of John Hastings Cutter.

19 “Carolina Theater” (A Folder in the Vertical Files of the Carolina Room of the Charlotte-Mecklenburg Public Library.

20 Ibid.

21 Ibid.

22 Ibid.

23 Charlotte Observer (November 14, 1980), p. 1-A.

24 Miller’s Official Charlotte, N.C. City Directory (Miller Press, Asheville, N.C., Vol. XXX, 1930), p. 1232.

7. A brief statement of the architectural significance of the property: This report contains a brief statement of the architectural significance of the property prepared by Thomas Hanchett, architectural historian.

8. Documentation of why and in what ways the property meets the criteria set forth in N.C.G.S. 160A-399.4:

 

a. Special significance in terms of its history, architecture, and/or cultural importance: The Commission judges that the property known as the Old Carolina Theater Building does possess special historic significance in terms of Charlotte-Mecklenburg. The Commission bases its judgment on the following considerations: 1) it is the only extant building in Charlotte-Mecklenburg which once served as a lavish movie palace; 2) it was designed by the architectural firm of Hook and Sawyer, and C. C. Hook was an architect of enormous importance in this community; 3) J. H. Cutter, the owner of the property, was an important figure in business and civic affairs in Charlotte-Mecklenburg.

b. Integrity of design, setting, workmanship, materials, feeling and/or association: The Commission judges that the exterior of the Old Carolina Theater Building does retain its integrity; also, the Commission judges that the property continues to make an important contribution to the N. Tryon St. streetscape.

9. Ad Valorem Tax Appraisal: The Commission is aware that designation would allow the owner to apply for an automatic deferral of 50% of the Ad Valorem taxes on all or any portion of the property which becomes “historic property.” The current Ad Valorem tax appraisal of the .416 acres of land is $181,350. The current Ad Valorem tax appraisal of the building is $30,880. The total Ad Valorem tax appraisal is $212,230. The property is zoned B3.

 

Bibliography

Charlotte News.

Charlotte Observer.

Ben M. Hall, The Best Remaining Seats: The Story Of The Golden Age Of The Movie Palace (Clarkson N. Potter, Inc., New York, 1961).

Miller’s Official Charlotte, N.C. City Directory (Miller Press, Asheville, N.C., Vol. XXX, 1930).

David Naylor, American Picture Palaces: The Architecture Of Fantasy (Van Nostrand Reinhold, New York, Cincinnati, Toronto, London, Melbourne, 1981).

Records of the Charlotte, N.C., Building Inspection Department.

Records of the Mecklenburg County Public Health Department.

Records of the Mecklenburg County Register of Deeds Office.

Records of the Mecklenburg County Tax Office.

Vertical Files in the Carolinas Room of the Charlotte-Mecklenburg Public Library.

Date of the Preparation of this Report: September 1, 1982

Prepared by: Dr. Dan L. Morrill, Director
Charlotte-Mecklenburg Historic Properties Commission
3500 Shamrock Dr.
Charlotte, N.C. 28215

Telephone: 704/563-2307

 

Architectural Description
 

by Thomas W. Hanchett

The 1927 Carolina Theater is a good example of an early twentieth century “movie palace”, the last surviving theater in downtown Charlotte, North Carolina. The building’s plan combines a restrained Classical Revival decorated theater with rental retail and office space along the two street fronts. The exterior makes use of four separate architectural styles, applied like stage sets to create the illusion that the structure is four separate buildings.

The Carolina Theater is located on North Tryon Street, the city’s main street, at the corner of Sixth Street. The building consists of two-story block containing three major components. On Tryon Street is a two-story block containing the theater lobby and large retail spaces on the ground floor, with office space above. Behind it is a taller brick mass containing the theater seating, with three tiny storefronts nestled into the Sixth Street side. At the back is the tallest unit, the stage house which holds the stage and its paraphernalia.

The block fronting on Tryon Street has the most architecturally elaborate exterior. It is divided into three distinct units, each with its own architectural theme. At the street corner is the first “building with a stuccoed exterior of Spanish origin, a style chosen by architects R. E. Hall and C.C. Hook because it supposedly reflected the theater’s Southern location. Its curved-top corner parapets, tile false roof with sculpted eaves of stucco, pilasters, and arched windows with one remaining false balcony of iron are all hallmarks of the Spanish Colonial style.

The second “building” of the front is the smallest, but the most opulently decorated because it is the theater entrance. It is faced with carved stone and has a glass and steel cantilevered marquee. The architectural style is hard to pin down, for it borrows the Spanish tile roof of the first “building” and also incorporates a Classically inspired modillion cornice and oversized swag molding. The primary architectural influence, however, can be identified as Art Nouveau, because of the curved cornice and lintels, the curving wooden tracery in the transoms above the second floor windows, and the generally playful feeling of the oversized stone ornament. Art Nouveau was just emerging as the new style for storefronts at the end of the 1920s when the Carolina Theater was constructed, but never reached widespread popularity due to the Depression’s curtailment of building activity.

The third “building” is faced with stone and brick in what architectural historian Marcus Whiffen has termed the Jacobethan style. It combines motifs from the Jacobean and Elizabethan eras in England, probably chosen by Hall and Hook for its association with Shakespeare. Particularly distinctive are the flat arched windows framed by alternating bands of brick and stone. The first floor shopfront has been altered over the years: in fact, none of the original Tryon Street shopfronts survive today.

On the Sixth Street side of the theater the exteriors of the seating block and the stage house have been treated as a single architectural unit, the fourth “building”. Its red brick massing conveys a robust functionalism, with hints of Classical decoration. At either end of this facade two story office/exit units pop out of the main mass of the building, joined by a one-story row of small stores. Above these, a steel stairway from the theater balcony cascades down the side of the building. Second floor windows in the office units have blind brick arches with Classically inspired keystones, springers, and sills of concrete, and there is a concrete medallion over each storefront. The simple wooden shopfronts survive much as they were when the theater was built.

One entered the theater itself from Tryon Street through the long, narrow lobby, which was decorated in the Venetian style according to contemporary newspaper accounts. The body of the theater, with its large balcony, had Classical Revival pilasters and moldings of plaster. This may be the mark of architect C.C. Hook, a local champion of the Classical and Colonial Revivals. Old photos indicate the theater was quite grand, though considerably more dignified than the gaudy opulence of some of the era’s best known “movie palaces”, like the Fox Theater in Atlanta.

There has been little change in the spatial configuration of the lobby and theater over the years, but a significant amount of ornament was destroyed in a 1960s remodeling. The proscenium arch remains but the pilasters that visually supported it were sacrificed to a wider movie screen. According to Bruce Keith, of David Furman Architects, who has been inside recently, the low relief plasterwork remains largely intact, and there are enough remnants of the larger pieces to accurately recreate them if desired.


Addendum to the Survey and Research Report on the Carolina Theater

1. Name and location of the property: The property known as the Carolina Theater is located at 222 North Tryon Street in Charlotte, North Carolina.

2. Name and address of the present owner of the property:

City of Charlotte
600 East Fourth Street
Charlotte, NC 28202

3. Representative photographs of the property: This addendum contains representative photographs of the property.

4. Maps depicting the location of the property: This addendum contains a map depicting the location of the property.

5. Current deed book reference: The most recent deed to the property is recorded in Mecklenburg County Deed Book 6303, page 619. The tax parcel number for the property is 080-011-10.

6. A brief architectural description of the property: This addendum contains an architectural description of the building’s interior.

7. Ad Valorem Tax Appraisal: The current total Ad Valorem tax appraisal of the .416 acres of land and the building is $2,358,510.00.

8. Date of Preparation of this Addendum: April 1, 2000

9. Prepared by:Emily Ramsey
745 Georgia Trail
Lincolnton, NC 28092

 

Historical Overview
 

The Carolina Theater, completed in 1927, is the last remaining “movie palace” in center city Charlotte. The theater, which opened as a Publix Theater franchise for vaudeville entertainment and silent movies, was designed by R. E. Hall and Charlotte architect C. C. Hook as an “atmospheric theater.” Hall and Hook, under direction of Publix Theaters, used a variety of Mediterranean and Spanish motifs to reflect the theater’s Southern location. In its heyday, the Carolina Theater was host to prestigious stars such as Elvis Presley, Bob Hope, Guy Lombardo and Ethel Barrymore; “Gone With the Wind” premiered in the Carolinas at the Carolina Theater, and in the mid-1960s, over 398, 201 people (more than the entire population of Charlotte) flocked to the Carolina to see “The Sound of Music” on the only Cinerama screen in the Carolinas. The theater, which showed its last movie ( “The Fist”, starring Bruce Lee) on November 27, 1978, is now owned by the City of Charlotte. The Carolina Theater Preservation Society, a non-profit corporation formed in 1997, is currently leading efforts to restore the theater, which is presently unoccupied.

 

 

Architectural Description
 

 

Original Condition of the Theater

The interior of the theater is, despite its deterioration, representative of the extravagance of cinemas constructed during the 1920s across the United States. Originally, moviegoers entered from North Tryon Street into a long, narrow lobby, which, according to 1927 newspaper accounts, was designed to “suggest a Venetian palace.” The lobby has since been demolished, physically separating the remaining facade from the theater itself. Otherwise, the spatial configuration of the theater has remained unchanged. From a promenade beyond the entrance lobby doors, one can walk down to the orchestra level or take one of two staircases leading up to a second lobby on the mezzanine level. Stairs continue upward to access the mezzanine and balcony, which originally accommodated 550 seats. The main level of the theater, the orchestra level, slopes down towards the imposing stage, which rises three stories and dominates the space.

The original design for the interior of the theater was lavish and intricately detailed, intended to give the overall effect of a Mediterranean palace and formal garden. The orchestra level of the theater formed the principal seating area, with 900 seats stretching from the promenade to the stage. The balcony, visually supported by gargolyed brackets, swept over the back of the orchestra level, creating a low ceiling lined with small, twinkling “star” lights. An orchestra pit fronted the stage. The backstage area included several upstairs and downstairs dressing rooms.

The mezzanine lobby was the most elaborate of the theater’s three lobbies. The lobby featured low, exposed ceiling beams with geometric patterns and Art Deco style stenciling in shades of gold, green, and pink. Textured stucco walls provided a background for green and red tiled baseboards and intricate plaster rosettes and moldings. Each door in the lobby was also crowned with plaster detailing. The focal point of the mezzanine lobby was a decorative recessed arch framing a marble statue and pedestal, which sat on a stepped tiled base. A tiled cigar room for men and a women’s rest room opened off of the mezzanine lobby.

The mezzanine and balcony levels, located directly above the mezzanine lobby, afforded the best view of the main theater space itself. The stage, framed by a proscenium arch and pilasters decorated in a colorful Spanish motif, formed the center of the space, and was flanked by two equally impressive organ chambers, which housed the pipes of the theater’s 8-rank Wurlitzer organ. The organ chambers were designed to resemble romantic window balconies ñ both were topped with an elaborately decorated arch supported by spiraling columns and framed at the bottom by a balustrade. Curtains completed the illusion and hid the bulky pipes from the audience’s view. Beyond the organ chambers, flanking the mezzanine, were intricately painted murals depicting a Mediterranean garden of dark painted cypress trees and flowering plants. When illuminated with blue lighting projected from the ceiling, these murals transformed the Carolina Theater into an outdoor pavilion. Each mural was bordered by projecting ionic pilasters; stuffed pigeons and peacocks perched from the balustrades that framed the murals closest to the stage. “Garlands of flowers, clambering vines, and masses of tropical foliages” at the base of each mural completed the outdoor illusion.

 

Alterations and Current Condition of the Theater

The earliest alterations of the original interior came only a few years after the Carolina Theater opened. During its first years, the Carolina Theater was used mainly for vaudeville acts and silent movies. In the 1930s, the theater began showing movies with sound. To improve the acoustics, the walls of the theater were covered with soundboard. New murals with a slightly different design were painted on top of the soundboard that covered the original murals. Otherwise, the theater remained relatively unchanged until 1961, when a $250,000 “modernization” of the theater, including the installation of a Cinerama screen, began. While this made the Carolina Theater the only Cinerama theater in North Carolina or South Carolina, it also damaged much of the original interior. To accommodate the new movie screen, which was much wider than the stage itself, the pilasters around the stage were removed. The projecting capitals of the ionic pilasters flanking the theater’s murals were removed so that heavy curtains could be hung to cover the walls completely. A large portion of the mezzanine was carved out to make room for the three projectors necessary for showing Cinerama productions. The theater’s original projector room, suspended above the rear of the balcony, still remains. In the luxurious mezzanine lobby, the original stucco wall treatment was covered by a smooth white plaster. The stairs leading down to the promenade were widened, and sections of the wrought iron railing were replaced with new railing with a modern, geometric shape. The wrought iron chandeliers above the balcony were replaced with sleek, modern light fixtures. Much of the original high relief plaster detailing that had covered the theater was removed.

After the Carolina Theater closed in 1978, neglect and vandalism caused further deterioration of the original elements of the theater’s interior. A fire in 1982 badly damaged most of the stage, which was later rebuilt four feet higher than the original when developers considered incorporating the theater into City Fair. The effort to extinguish the fire dumped copious amounts of water into the theater ñ its effects can be seen most clearly on the soundboard murals.

Much of the originally opulent interior of the Carolina Theater is now gone. The floors, once covered with intricate tiled designs and plush carpets, are now bare concrete. None of the theater’s seats remain. The detailed scenes in plaster above the organ chamber and the gargoyled brackets under the balcony are gone, and crude columns have been placed beneath the balcony to provide structural support. However, important details remain, and remnants of what used to be abound. The stage’s proscenium arch, the organ chambers and balustrades, the soundboard murals (still impressive even with water-damage), and the original projection booth are all still intact. Parts of the textured stucco walls, stenciled ceiling beams, and tiled baseboards in the mezzanine lobby have been uncovered, and may possibly be restored completely. The outlines of the plaster rosettes, door crownings, and the recessed arch centerpiece of the mezzanine lobby are clearly visible, and could be recreated. The ionic pilasters framing the murals are still intact, though their capitals were damaged in the 1961 remodeling. The ceiling of the theater remains largely as it was in 1927, suffering mainly surface damage. Well-preserved plaster detailing remains on the front of the mezzanine and balcony, and much of the low relief plaster molding remains, particularly on the ceiling.

 


Notes

1 The Charlotte Observer. “Carolina Theater Places Charlotte in High Class As Amusement House Center” (March 6, 1927) p.10.

2 A small lobby and men’s restroom was located in the theater’s basement.

3 The Charlotte Observer, “Carolina Theater Places Charlotte in High Class. . .” p. 10.

4 Ibid.

5 The Charlotte Observer. “Cinerama Coming To Carolina Theater: Carolina’s First Due Dec. 1” (November 3, 1961). The Cinerama projected movies onto a screen with an arc of 146 degrees, created almost a complete semicircle. This type of movie screen was supposed to make the viewer feel more involved in what was on the screen.

6 Ibid.


Carolina Cadillac Company

Carolina Cadillac Building

  1. Name and location of the property: The Property known as the Carolina Cadillac Company is located at 1310 South Tryon Street, Charlotte, North Carolina.
  2. Name and address of the present owner of the property: The present owner of the property is:

Capstone Property Group, Inc.

1043 East Morehead Street

Charlotte, NC 28204

  1. Representative photographs of the property: This report contains representative photographs of the property.
  2. Maps depicting the location of the property: This report contains a map depicting the location of the property.
  3. 5. Current deed book and tax parcel information for the property: The current deed for the property is found in Deed Book 04665, page 268, and the Tax Parcel number for this property is 07307208
  4. UTM coordinates: 17 513249E 3897221N
  5. A brief historical sketch of the property: This report contains a brief historical sketch of the property.
  6. 8.   A brief architectural description of the property: This report contains a brief           architectural description of the property.
  7. 9. Documentation of why and in what ways the property meets criteria for designation set forth in N. C. G. S. 160A-400.5:
  8. Special significance in terms of its history, architecture, and/or cultural importance:  The Commission judges that the property known as the Carolina Cadillac Company does possess special significance in terms of Charlotte-Mecklenburg.  The Commission bases its judgment on the following considerations:
  • Constructed in 1926, the building was designed by local architect, M.R. Marsh, who was also responsible for a number of downtown commercial buildings during the early twentieth century.
  •  The building is notable for the elegant, classical design of its facade, which was meant to attract an upscale clientele.
  • The building is also remarkable for its sophisticated and varied use of concrete in both the structure of the building and the decorative elements.  The side and rear elevations have walls made of rough-faced, concrete bricks while the facade features a concrete surface, scored and polished to resemble cut sandstone.
  • The Carolina Cadillac Company was the first Charlotte automobile dealer to build an automobile showroom on the outskirts of the central business district.
  • The Carolina Cadillac building is a now rare and well-preserved example of an early twentieth century automobile showroom in Charlotte and is one of the last examples of a 1920s commercial style building remaining on South Tryon Street
  1. Integrity of design, setting, workmanship, materials, feeling and/or association:  The Commission contends that the physical and architectural  description that is included in this report, demonstrates that the Carolina Cadillac Company meets this criterion.
  2. Ad Valorem tax appraisal: The Commission is aware that designation would allow the owner to apply for an automatic deferral of 50% of the Ad Valorem    taxes on all or any portion of the property which becomes a designated “historic landmark.” The current appraised value of the building is $257,700,0 and features are appraised at $9100.00. The current appraised value of the lot is $567,900. The current total value is $834,700.

 

Carolina Cadillac Company Building

Historical Essay

The Carolina Cadillac Company held its grand opening in its new building at 1108 South Tryon Street on March 7, 1927.  The company, originally located at 520 South Tryon, was the first to build an automobile showroom on the outskirts of the central business district.[1] The unveiling of the new showroom was planned to showcase the nationwide introduction of the LaSalle, Cadillac’s latest model.[2] The presentation of the new building and the new Cadillac occurred in the final months of the prosperity associated with the 1920s, a period of post-war boom, modernization, and mass-produced goods.

By the 1920s, the automobile was firmly entrenched in American culture. At the turn of the century, individually crafted automobiles, such as the early Packards, were expensive toys for the wealthy elite and royalty. However, assembly line mass production made cars affordable to middle class incomes, and by the 1920s, many ordinary families owned one. The automobile was a major transforming influence of the early twentieth century and has been credited with redefining residential patterns, commercial districts, and a variety of social conventions from touring to courtship. A car was also a clear status symbol.  Those who owned cars did not have to rely on public transportation and flocked to suburbs built out of the reach of extant trolley lines.[3]

Automobiles, trolleys, and pedestrians competed for space in downtown Charlotte as early as the first decade of the twentieth century. The earliest automobile dealer in Charlotte appears in 1903. Osmond Barringer, a hardware merchant, also sold Oldsmobiles, and later, was also an agent for White Steamers, and Baker Electrics.[4] Within a decade, Barringer and ten other dealers had set up shop within the downtown business district, and with the exception of a small car lot on Mint Street, all of the dealers were located within a five-block radius of the intersection of Trade and Tryon Streets.[5]  In 1906, there were only 76 registered cars in the city; by 1912 this number increased to 259, and to 1757 by 1917. Corresponding to the statewide trend, by 1925 the number of registered vehicles in the city increased to 22,159.[6] There were twenty-five automobile dealers in Charlotte that year.[7]

Unlike other categories of center city businesses and institutions, auto showrooms were not sequestered in a particular section of the business district, but were distributed along a number of the city’s major arteries:  North and South Tryon Streets, West Trade, South Church, and Mint. A number of the early showrooms were located on the city’s grand avenues leading out of town.  As houses on these key, busy streets came on the market in the late 1910s and 1920s, they were razed, and the resulting vacant land provided plenty of room for car dealers. For example, C.C. Coddington built a fine Buick showroom on West Trade Street and Oscar J. Thies built the showroom for the Roamer Automobile Sales Agency at 500 North Tryon in 1921.Ultimately, many of these residential streets would evolve into commercial strips, with showrooms and other auto-related businesses at the vanguard of establishments moving to peripheral locations along major traffic arteries convenient to the automobile. [8]

 
Neil Somers Alexander purchased a Cadillac for $3540.30 in 1922.  A large home in Myers Park in 1929 would have cost $10,000.

Prior to Charlotte’s suburban expansion after World War II, the central business district was home to showrooms for a wide variety of auto manufacturers, from the enduring giants Ford and General Motors to long forgotten brands such as Nash, Hudson, Essex, Oakland, Studebaker, Pierce Arrow, Packard, Willys, and Hupmobile. By the 1920s, most of the automobiles sold in the Carolinas passed through Charlotte distributors. Model A and Model T Fords were manufactured a few miles from the retail district at an assembly plant on Statesville Avenue.[9] The plant opened in 1925 and made 300 Model Ts a day.[10]

The Carolina Cadillac Company is located on what was once a residential block of South Tryon Street. The company had been in Charlotte for twelve years and had grown steadily from a small office on Sixth Street to a larger facility on the 500 block of South Tryon Street until the construction of the impressive edifice on the 1100 block.[11] The new building displaced a corner butcher shop and the home of a clerk who was employed at the Hornets’ Nest Electric Company. The blocks to the north and south were similarly constituted of a mixture of working class residences and neighborhood businesses. Carolina Cadillac was the first automobile dealer to relocate to a large lot outside of the perimeter of the central business district, and although a couple of other dealers would follow suit by 1931, there was no ensuing trend for car lots to locate to farther reaches of town until the 1960s.[12]

The segment of South Tryon that coursed four blocks from the Square was once part of a fashionable office corridor, but the street became more distinctly residential as it flowed south from its intersection from Morehead Street. Through the 1950s, this section of South Tryon Street remained a mixture of residential and small businesses. Most of these were small neighborhood businesses such as grocers, barbers, and cafes. By the 1950s, this segment of South Tryon began to lose its residential character, and slowly gave way to distributing houses, repair shops, and supply companies. The Carolina Cadillac Company was the only auto dealership to locate this far south on Tryon Street, and perhaps owing to the Great Depression, no others followed, leaving most of the showrooms clustered along North Tryon, South Church, and West Trade, leaving the Carolina Cadillac site in a comparatively isolated location.[13]

The new Cadillac showroom was built at a time when strong manufacturing and sales trends were predicted for the year. The president of the Peerless Motor Corporation proudly asserted:

This country has become so prosperous that its ability to consume goods is far greater than many people can imagine. When some people read that the automobile industry is planning to produce over 4,000,000 cars in 1927 they are staggered by the figures. Some even say the automobile manufactures are too optimistic. But the fact remains that more people can afford cars than ever before and it is generally known that it costs much less to own and operate a car today than it did in 1919.[14]

The grand opening of the new Cadillac facility was open to the public and was advertised as a gala event. Festivities began at seven thirty in the evening with music provided by the Spanish Troubadours Orchestra, speeches by company representatives, the unveiling of the LaSalle, followed by music and dancing.[15] The Spring Salon received special attention in The Charlotte Sunday Observer with a special section devoted to all things Cadillac and information about the new building.[16]  The architect, M.R. Marsh, incorporated elaborate use of concrete construction and metal decorative elements, into the new showroom designed for the automobiles preferred by the upper middle classes. The Charlotte Sunday Observer praised the architecture of the building, describing it as “unique” and “highly attractive”:

The interior is most startlingly different from the usual motor company office construction. A ceiling of antique wood tinted in restful green is one of the first features to strike the visitor. All woodwork is of antique appearance and fixtures are of wrought iron. Every detail harmonizes with the luxury and artistry characteristic of the Cadillac itself and the showroom is as appropriate to the product it houses as a well-selected frame is to a charming picture.[17]

The contractor was the Southeastern Construction Company. The building permit was registered on September 7, 1926 showing an estimated cost of construction at $53,000.00.[18]

The newspaper referred to the grand opening as the coming out party for Charlotte’s newest debutante.  The “debutante” was located in the center of the showroom and was heavily veiled by an opaque canvas and guarded by two young men in military uniform until the appointed hour of her presentation. Twelve young ladies dressed in white acted as hostesses and pinned a flower to each guest. After the unveiling ceremony, guests were invited to dance the night away on the hardwood floor of the main office and the tiled floor of the showroom, assured “the orchestra will be kept busy until the last guest has danced himself-or herself-to the point of exhaustion. Punch will be served.”[19]

The upscale Cadillac line was not within the price range of the average citizen. In 1927, prices in the Standard Line ranged from $2995 to $3435; the Custom Line began at $3250 fro the Roadster Model to $4485 for the Seven Passenger Imperial. The new LaSalle line ranged from $2495 to $2685.  The Great Depression adversely affected the sale of luxury goods, and the Carolina Cadillac Company suffered repercussions from the catastrophic events of the 1930s. The company left the building in 1934 and relocated as Thomas Cadillac-Oldsmobile at 500 West Trade Street. Sanders Mack Motors, distributors for Hupmobile, Nash, and LaFayette, occupied the building until 1936. The building was vacant for a year and was occupied by Heath Motor Company, a Ford dealership, until 1941. Park McLain Used Autos used the building for approximately one year, and C.W. Upchurch, Charlotte’s Packard dealership occupied the building from 1942-1946. [20]

In the early twentieth century, Packard made the ultimate luxury car. The company had difficulty remaining solvent during the Depression and resorted to manufacturing lower priced mass produced cars, a practice that allowed Packard to limp through the 1930s. The company received large government contracts during the Second World War, and its efficient wartime operations made Packard one of only two auto manufacturers in the world to enter post war production with no debt. However, the company was stymied by bad styling decisions and reckless managerial practices creating damage sufficient to send Packard on a downward spiral resulting in its ultimate demise as a recognizable model by the late 1950s and its disappearance as a company by 1962.[21] It is ironic that the last automobile dealer to occupy showroom was once a well-respected manufacturer of high-end luxury vehicles, and by the time C. W. Upchurch used the space, the Packard line and the building’s purpose as an elegant showroom were both in decline.

The next tenant of 1310 (formerly1108) South Tryon Street was the Henry Walke Company, distributors of mill machinery and supplies. The Henry Walke Company occupied the building from 1947-1962. From 1963-1968, the building briefly returned to its original purpose housing Gaithings Imported Cars. An Electrical Supply Company used the building until the mid-1980s, and from 1984 until recently, the building was occupied by Carroll Aligning and by Charlotte Floral Supply.[22]

The Carolina Cadillac Building is one of a few extant automobile showrooms dating from the early twentieth century.  Most of the early showrooms and car lots were located within four to five blocks from the Square and relocated to larger lots on the fringes of town during the 1960s and 1970s. Their urban footprints have long since been replaced by new construction. The only extant automobile showroom currently designated as a local landmark is the Thies Building, located at 500 North Tryon, formerly the home of Charlotte Flint, Hipp Chevrolet, Carolina Oldsmobile and Folger Motor Company.[23]  The Carolina Cadillac building is rare surviving, well-preserved example of an early-twentieth-century auto showroom in Charlotte.   

[1] Charlotte City Directory, 1925. The original business address was listed as 1108 South Tryon, and changed to 1310 South Tryon, the current address, by 1931.

[2] “LaSalle Result of Demand by Cadillac Friends Over Period of Several Years,” The Charlotte Observer, March 6, 1927. The LaSalle was named for explorer Robert Cavalier de LaSalle, peer to Antoine de la Mothe Cadillac, also a 17th century explorer.

[3] Jakle, John A. and Keith A. Sculle, The Gas Station in America.  Baltimore:  The Johns Hopkins University Press, 1994, 3, 5-6, 8, 163, 228)

[4] Thomas Hanchett, Sorting Out the New South City. Race, Class, and Urban Development in Charlotte, 1875-1975, (Chapel Hill, UNC Press, 1998), p. 185.

[5] Charlotte City Directory, 1913.

[6] Hanchett, Sorting Out the New South City, p. 200.

[7] Charlotte City Directory, 1925.

[8] Hanchett, Sorting Out the New South City, p. 192.

[9] Ibid, p. 185.

[10] Sarah Woodward, Sherry Joines Wyatt, David Gall, Industry, Transportation, and Education Survey.

[11] The Charlotte Sunday Observer. Special Cadillac-LaSalle Section, March 6, 1927.Chalrotte City Directory, 1925.

[12] Sanborn Fire Insurance Maps, Charlotte, 1911,1929; Charlotte City Directories: 1925, 1931, 1935, 1940, 1945, 1950, 1955.  In addition to the Carolina Cadillac Company, the Charlotte Franklin Company was located at 833 East Trade, the Lockerbie Motor Company at 820 South Mint, and the Wilson Motor Company at 720 South Tryon.

[13] Charlotte City Directories, 1935, 1940, 1945, 1050, 1955.

[14] “Buying Season for Motor Cars,” The Charlotte Observer, May 1, 1927.

[15] Advertisement, The Charlotte Observer, March 5,1927.

[16] Special Cadillac-LaSalle Section, The Charlotte Sunday Observer, March 6, 1927.

[17] Ibid. Other buildings designed by Marsh include: schools in Charlotte and Cabarrus and Iredell Counties, the Firestone Tire and Rubber Company Building, The United States Rubber Company Building, a gymnasium for the Thompson Orphanage, the Jefferson Apartments, the Harris Apartments, and the residences of T. C. Guthrie and I. Hechenbleikner.

[18] Application for Building Permit, September 7,1926, Permit No. 7133. Public Library of Charlotte and Mecklenburg County.

[19] The Charlotte Sunday Observer, March 6, 1927.

[20] Charlotte City Directories, 1931-1946.

[21] Robert E. Turnquist, The Packard Story, (New Jersey: A.S. Barnes & Co. Inc., 1965); James A. Ward, The Fall of the Packard Company, (Stanford: Stanford University Press, 1995).

[22] Charlotte City Directories, 1947-2003.

[23] Survey and Research Report, Oscar J. Thies Automobile Sales and Service Building, http://www.cmhpf.org/S&RR/thies.html

 

Carolina Cadillac Company Building – Architectural Description

Site Description

Situated along South Tryon Street, southwest of downtown, the Carolina Cadillac Company Building is located in an area just northwest of Charlotte’s first streetcar suburb, Dilworth.  This portion of South Tryon is separated from Dilworth by a rail corridor, along which industrial and retail enterprises located in the late nineteenth and early twentieth centuries.  A number of these small scale factories, warehouses, and stores have survived and after years of underutilization and some demolition, the area is currently undergoing much rehabilitation and redevelopment, spurred by center city revitalization, the presence of nearby Bank of America stadium, and the proposed light rail line which will share the historic rail corridor, one block to the southeast.

Exterior

This one story, masonry building was built in 1926 to house the Carolina Cadillac Company showroom.  The building has a rectangular plan with offices and showroom in the front and a long service area to the rear, a plan typical for numerous small factories, warehouses, and auto showrooms dating to the early twentieth century.  A small, concrete block ell was added to the northwest corner of the rear elevation sometime during the postwar period.  The Carolina Cadillac building is notable for its almost exclusive, and elaborate, use of concrete construction and metal decorative elements, making the building largely fireproof.  The façade has a granite base with walls of concrete block composed, polished, and scored to resemble cut sandstone.  The side and rear elevations have concrete walls executed in a more utilitarian, but nonetheless unusual, manner, with concrete fashioned as bricks, rather than the typical concrete blocks.

The classical façade is divided into three, elliptically arched bays, all of which are now boarded over.  The center entrance bay is flanked by storefront windows, and all three openings are edged with delicate rope molding, fashioned from metal, and capped by scrolled concrete brackets.  The fanlights and windows have slender, finely detailed classical columns, also executed in metal, dividing the lights.  Above the door and windows are a classical frieze and parapet.  Also made of concrete, the frieze is ornamented with panels and stylized rosettes and capped by a boldly molded cornice.  The paneled parapet has a molded cap and a central nameplate that is now covered over.

The utilitarian side and rear elevations have concrete brick walls, capped at the roof line by terra cotta coping, and punctuated by banks of steel sash factory windows and pedestrian doors.  The rear elevation has a central loading bay with a modern overhead door and a boarded over window.  The northwest corner of the rear elevation is contiguous with the added rear wing.  The concrete block addition has a gable roof and several loading bays.

Interior

The interior of the building is divided between a front showroom and a service area that occupies roughly seventy-five percent of the building.  The showroom was originally a tall, open display room with several small office and service rooms lining the rear wall that separates the showroom from the service area.  In the postwar era, the showroom was subdivided with the addition of partition walls and dropped acoustical tile ceilings although much of the original fabric remains under these additions.  The showroom retains a beautiful terrazzo floor of black and tan checks with a stylized Art Deco border, tiled walls beneath the front windows, rough stucco walls elsewhere, two panel doors, and molded chair railing, cornices, and door reveals.  There is also an original restroom in the rear with checkerboard tile walls and original plumbing fixtures.  The steel sash front windows are intact and visible from the interior.

A mezzanine level was added to the rear half of the showroom to contain offices on both the first floor and the mezzanine level.  An enclosed, carpeted staircase leads from the center of the room to the mezzanine.  The offices and stairwell are constructed of pine paneling, which appears to date to the 1950s.

Several pedestrian doors lead from the showroom to the service area, and a concrete ramp along the north wall allowed for the movement of cars into the showroom.  The long, open service area has exposed brick walls and steel sash windows, which have been infilled on the north elevation.  The windows have concrete sills and lintels.  The flat roof is notable for its construction, reinforced concrete slabs within a steel I-beam grid, all of which is supported by metal roof trusses.  The slab roof is punctuated by a flat roofed monitor which extends for much of the length of the building.  The service area is open except for a concrete block restroom block that projects from the south wall.  Despite the addition of the small, rear wing and some interior partitions, the Carolina Cadillac Company Building retains sufficient architectural integrity to merit local landmark designation.


 

This report was written on September 5, 1984

1. Name and location of the property: The property known as the Old Carnegie Library Building at Johnson C. Smith University is located on the campus of Johnson C. Smith University, 100 Beatties Ford Rd., Charlotte, North Carolina.

2. Name, address and telephone number of the present owner of the property:

Johnson C. Smith University
100 Beatties Ford Rd.
Charlotte, N.C. 28216

Telephone: 704/378-1000

3. Representative photographs of the property: This report contains representative photographs of the property.

4. A map depicting the location of the property: This report contains a map which depicts the location of the property.


 

 


5. Current Deed Book Reference to the property: There is no individual deed to this property listed in the Deed Books of Mecklenburg County. The Tax Parcel Number of this property is 078-201-06.

6. A brief historical sketch of the property: This report contains a brief historical sketch of the property prepared by Dr. William H. Huffman, Ph.D.

7. A brief architectural description of the property: This report contains a brief architectural description of the property prepared by Lisa A. Stamper.

8. Documentation of why and in what ways the property meets the criteria set forth in N.C.G.S. 160A-399.4:

 

a. Special significance in terms of its history, architecture, and/or cultural importance: The Commission judges that the property known as the Old Carnegie Library Building at Johnson C. Smith University does possess special significance in terms of Charlotte-Mecklenburg. The Commission bases its judgment on the following considerations: 1) the Old Carnegie Library Building at Johnson C. Smith University, erected in 1911-12 and designed by the Charlotte architectural firm of Hunter and Gordon, is one of the older examples of the Neoclassical style that survives locally; 2) Hunter and Gordon were influential architects in Charlotte in the first quarter of the twentieth century; and 3) the building served as the library of Johnson C. Smith University from 1912 until 1978 and continues to contribute to the success of this important black institution of higher education.

b. Integrity of design, setting, workmanship, materials, feeling, and/or association: The Commission contends that the attached architectural description by Miss Lisa A. Stamper demonstrates that the Old Carnegie Library Building at Johnson C. Smith University meets this criterion.

9. Ad Valorem Tax Appraisal: The Commission is aware that designation would allow the owner to apply for an automatic deferral of 50% of the Ad Valorem taxes on all or any portion of the property which becomes “historic property.” The Old Carnegie Library Building possesses no individual Ad Valorem Tax Assessment. However, the entire 44.24-acre campus has an appraised value of $575,120 for the land and $11,607,330 for the improvements, or a total appraised value of $12,182,450.

Date of Preparation of this Report: September 5, 1984

Prepared by: Dr. Dan L. Morrill
Charlotte-Mecklenburg Historic Properties Commission
1225 S. Caldwell St. Box D
Charlotte, N.C., 28203

Telephone: 704/376-9115

 

 

Historical Overview
 

Dr. William H. Huffman
January, 1983

One of the finest examples of its style of architecture in the area is the solid, timeless Carnegie Library building on the campus of Johnson C. Smith University in Charlotte. This handsome edifice is also one of the earliest surviving Neo-classical buildings in the county. For more than seventy of the school’s one-hundred and fifteen-year history, it has been a landmark feature of the campus along with Biddle Hall.

Johnson C. Smith University began as a post-Civil War theology school which was set up under the Committee on Freedmen of the Presbyterian Church, USA. The purpose of the school was to train young, newly-freed blacks to become ministers and teachers throughout the South. Under the direction of two white ministers sent from the North, the first session opened May 1, 1867, with eight or ten students, in a church at Fourth and Davidson Streets.

A Philadelphia resident, Mrs. Mary D. Biddle, responded to an appeal in the church paper for funds by donating a total of $1,900.00. One thousand dollars of this sum was given in honor of her husband, Major Henry J. Biddle, of the prominent Philadelphia family of that name, who was killed in action in 1862, and an additional $400.00 was presented with the stipulation that the school be chartered as “The Henry J. Biddle Memorial Institute.” She later added another $500.00 to the total. In addition to this gift, the Freedmen’s Bureau of the United States contributed another $3000.00 to the fledgling enterprise.

In seeking to establish its own quarters, one of the school’s directors, Reverend S. C. Alexander, bought the old Confederate Navy building on Trade Street between College and Brevard for $150.00, with the intention of reconstructing it near Seventh and Caldwell in First Ward. Legend has it that as the materials were being loaded on a wagon, Colonel William R. Myers, one of Charlotte’s leading entrepreneurs whose rank was from Confederate Army service, upon discovering the purpose of their labor, offered the school eight acres of farmland he owned to the northwest of the city, provided they could raise the money to purchase it. The offer was cheerfully accepted, and the now-loaded wagon turned around to head west instead of east. Once the money was raised and offered, Colonel Myers reportedly refused it, thereby donating the land, since he was now convinced that the school had sufficient funds to continue operating in the new location. Eventually seventy-five acres were purchased from Colonel Myers.

Thus in 1869, Biddle Memorial Institute was opened in its new hilltop quarters and the following year, Reverend Dr. Stephen Mattoon (1815-1886), a native of New York State with outstanding missionary service, was elected the first president. Under Dr. Mattoon’s leadership, the Institute, which had a faculty of three and a student body of eighty at the beginning of his tenure, became firmly established on the road to becoming one of the foremost black colleges in the nation, and also became a significant part of Charlotte’s development. Around it grew Biddleville, aided by Dr. Mattoon’s purchase of land in the vicinity which he sold to faculty members, and the opening of the streetcar line in 1903.

In 1876, the school was chartered as Biddle University by the state legislature, which gave the institution the authority to grant degrees. Two years later, in 1878, a disastrous fire destroyed the combined president’s house/administration building/library which also contained all the school’s early records. A new brick house was built for the president, and after a drive to raise $40,000 for a new administration building, to which local residents contributed generously, a fine three-story brick building was opened in 1883. The elegant new structure, Biddle Hall, contained twelve classrooms (one of which doubled as a library) and a large lecture hall; it is now on the National Register of Historic Places.

About 1904, during the tenure of Biddle’s first black president, Reverend Daniel J. Sanders (served 1891-1907), the need for a new library was quite clear, and so Dr. Sanders wrote to the philanthropist Andrew Carnegie requesting a gift for that purpose. Dr. J. S. Fisher, of Pittsburgh, head of the Presbyterian Freedmen’s Committee, also endorsed the request. The Pittsburgh tycoon responded that he would give the school $12,500 for a new library if they could raise an equal amount for an endowment to maintain it. Before the challenge could be met, Dr. Sanders died in 1907. That year, Dr. Henry L. McCrorey was elected president of the university, and he guided the institution’s growth and change for forty years to one of the leading black colleges in the nation. He was himself a graduate of the school’s preparatory department and theological seminary (1895) and had served as a professor in the college of arts and sciences and the seminary. 1 At the top of Dr. McCrorey’s priority list for the university was completion of the drive for the new library. Three years later, success was announced in the Charlotte Evening Chronicle on October 29, 1910: The money had been raised, and the architectural firm of Hunter and Gordon was commissioned to draw up plans and specifications for the new campus building. The proud announcement goes on to say,

 

The news of the good fortune of Biddle University will be received with a marked degree of pleasure not only by the colored people but by the white people of Charlotte and this section. Probably no colored college institution in the South is better known or has done a more valuable work than has Biddle with the exception of the larger and richer institute of Dr. Booker T. Washington at Tuskeegee, Ala. 2

The following April, 1911, the construction contract was awarded to the R. N. Hunter Company of Charlotte. The building cost was now projected to be $15,000, necessitating a further $2,500 for completion, which was also successfully raised. 3

The architects of the library, Hunter and Gordon, were very active during this period of boom times in New South Charlotte. Leonard LeGrand Hunter (1881-1925) was born near Huntersville in Mecklenburg County, and came to Charlotte about 1905. He died suddenly at the age of 43 after living twenty years in the city. 4 Frank Gordon (1870-1930), a Maine native, came to Charlotte the same year as L. L. Hunter and was first employed as the supervising architect of the Selwyn Hotel. 5 About four years later, Hunter and Gordon formed their partnership (until about 1917). Among a number of important commissions, the two designed Charlotte’s Mercy Hospital, the E. C. Marshall mansion in Myers Park, and the Chalmers A.R.P. Church on South Boulevard. 6 Robert N. Hunter (1878-1927), the contractor, was not directly related to the architect.

On November 15, 1911, a gala occasion took place on the campus: the cornerstone-laying ceremony for the new library. Dr. McCrorey was master of ceremonies, and in his address to the gathered faculty, students and distinguished guests, he recounted the work of the school, its beginnings, and generous support, including the gifts of Colonel Myers and Mrs. Biddle. Another address was given by Heriot Clarkson, a prominent Charlotte attorney and former Solicitor for the 12th Judicial District (which includes Charlotte) in which he praised the school and its graduates. Also present was Daniel Augustus Tompkins (1852-1911), who was one of the leading industrialists of Charlotte and the Piedmont Carolinas, primarily in textile mills, mill machinery manufacturing and related industries. After 1882, he was also the major owner of the Charlotte Observer. In his address, President McCrorey lauded Mr. Tompkins for his unselfish interest in the prosperity of the school. Tompkins thought that

 

… Biddle is a model school and that it would well repay those who are interested in the solution of the race questions existing everywhere throughout the world to visit this place and study the methods that have made this institution one of the most conservative influences in the land.

Among the papers deposited in the cornerstone was an address by Andrew Carnegie on “The Negro in America,” which had been delivered before the Philosophical Institution in Edinburgh, Scotland on October 16, 1907.” 8

As Dr. McCrorey had hoped, the Carnegie Library was ready for its dedication at the forty-fourth commencement, May 30, 1912. A “large number” of people attended the ceremony and heard the principal speaker, Dr. C. C. Hayes, pastor of the First Presbyterian Church of Johnstown, Pa. 9 By the fall term, 1912, the library was open and ready for use. On the lower level, there was a lecture room and storage space. The main floor had sixteen-foot ceilings, and included a reading room, a board room and a stack room. The latter had a capacity of 5,000 volumes in the wall stacks and an additional 11,000 volumes in floor stacks to be constructed as needed. Additionally, the lighting and central heating were the most modern of the time. 10 At the time of its opening, the library already boasted a collection of 8,000 volumes. 11

In 1921, another fire in which the theological dormitory, kitchen and dining room were lost seriously threatened the existence of the entire school, since extensive funds would be needed for rebuilding. Fortunately for the university, Mrs. Mary Jane Smith of Pittsburgh, Pa. provided money for rebuilding when she learned of the circumstances. She subsequently visited the campus and made significant contributions, totaling $700,000 in the memory of her late husband, Johnson C. Smith, a druggist, for the endowment, a teacher’s cottage and a gate. In 1923, the name of the school was changed to Johnson C. Smith University in recognition of its benefaction. The following year, the will of James B. Duke made a gift to the university estimated to be worth one to one and a half million dollars. Thus the future of the school was secure, and, starting with the academic year 1924-5, it became the second school for blacks to be rated as a standard four-year college by the state. 12

The library itself languished because of a lack of professional staff. In 1930, however, the university hired Theodus L. Gunn, a 1927 graduate of Johnson C. Smith, as its first full-time, trained librarian. Mr. Gunn lost no time in taking inventory and reorganizing the entire library. At his instigation, the building was completely renovated, which added more stacks, improved lighting and made a number of improvements. The growth of the collection over the years meant a chronic shortage of space, however, and in 1957 the funds were appropriated to enlarge the library with the addition of another floor for stacks and reading space. 13 Twenty-one years later, in 1978, the modern James B. Duke Memorial Library replaced the venerable old Carnegie as the location of the university’s library services. The Carnegie Library building presently houses various student services, including financial aid, counseling, testing and placement offices.

The classically-designed Carnegie Library at Johnson C. Smith University stands as a proud and stately monument to the many people, both black and white, who committed themselves not only to the survival of the school, which was often not certain, but also to achieving a level of academic standards which successfully made it one of the leading institutions of its kind in the country. The library’s standout role in the history of Johnson C. Smith, the Charlotte community and indeed, the nation is without question. One can only wonder at the number of black leaders in the ministry, law, medicine and business throughout the country who spent many hours in the rooms of the Carnegie Library. It is a legacy of dreams, dedication, philanthropy and a determination to succeed.

 


NOTES

1 Arthur A. George, 100 Years, 1867-1957: Salient Factors in the Growth and Development of Johnson C. Smith University (Charlotte: Johnson C. Smith University, 1968); Jack Claiborne, “To the West,” in Jack Claiborne’s Charlotte (Charlotte: Charlotte Publishing, 1974), pp. 50-52; Margaret E. Battle, “A History of the Carnegie Library at Johnson C. Smith University,” unpublished M. S. Thesis, University of North Carolina – Chapel Hill, 1960.

2 Charlotte Evening Chronicle, October 29, 1910, p.9.

3 Ibid., April 12, 1911, p.5

4 Charlotte Observer, February 21, 1925, p 15.

5 Ibid., September 25, 1930, p 10.

6 Information supplied by Thomas W. Hanchett and Dan L. Morrill.

7 Charlotte Observer, February 19, 1927, p. 4.

8 Ibid., November 16, 1911, p. 4

9 Charlotte Evening Chronicle, May 30, 1912, p. 1.

10 Ibid., April 14, 1911, p 6.

11 Battle, p.29.

12 George, pp. 30-34; Claiborne, p.52; Battle, p.23.

13 Battle, pp. 31-36.

 

 

Architectural Description
 

by Lisa A. Stamper
March 4, 1984

Standing near nationally historic Biddle Hall on the campus of Johnson C. Smith University, the Neo-Classical Carnegie Building (formerly Carnegie Library) greatly contributes to the campus’ architectural history. Money donated by the extremely successful philanthropist Andrew Carnegie and matching funds raised by the university’s president Henry L. McCrorey, allowed the Carnegie Library to open in 1912. At that time the institution was named Biddle University. The handsome Carnegie Library was designed by Charlotte architects L. L. Hunter and Frank Gordon, and the contractor was R. N. Hunter Company, also of Charlotte. Although the interior of the library is now being used for offices, the exterior has been virtually unaltered in almost seventy-two years.

The symmetrical Carnegie Building is T-shaped with a flat roof. Made primarily of tan colored brick with white terra cotta columns and trim, the building consists of two-levels. The main level is raised slightly above the ground, a device used to make the building resemble a Roman temple, while the lower level is partially underground.

The main entrance to the building is located in the center of the northwest facade. It is emphasized by a full-height Roman Doric portico of mostly terra cotta. The gabled roof of this portico is made of wood, with the front portion painted to resemble marble. The back portion is painted black and is adorned with plain rounded antefixes at the ridgeline.

Behind the protruding portico, but not contained within the main massing of the building, a small entryway is located. The interior walls of this entryway are made of brick, and terra cotta antae appear to intersect with two of the mainly brick pilasters on the northwestern facade wall. The change of exterior materials leaves no doubt where the portico/entrance area ends and the main area of the building begins.

The tall double-door of the entrance is wood framed with a large single glass pane dominating each side. It is topped with an elegant sunburst window. Above this doorway is the name “CARNEGIE BUILDING” spelled in black lettering obviously applied after the old library was converted into academic offices. However, above this new lettering is the original name “CARNEGIE LIBRARY” in relief inside the entablature.

Continuity of the building is formed by the brick and terra cotta entablature as well as a terra cotta string course. The entablature surrounds the building on three sides, including the portico. In place of the portico’s pediment, the entablature of these facades have a simple brick attic to hide the roof and add grandeur to the structure. Rectangular vents with geometrically designed grills are located in this attic section of the entablature. The only facade without this elaborate cap is the back (southeast) facade.

A string course of terra cotta visually separates the main and lower levels of the building. This course surrounds all but the southeastern facade, as does the entablature. The continuity of the string course is physically broken only at the intersection with brick pilasters and the portico; however, visually it appears to run behind these obstacles.

Discussion of the windows may be divided into two parts: Those of the top of the T-shape (includes northwest facade) and those of the stem of the “T” (includes southeast facade). The main level windows in the top of the “T”, or front part of the building are all tall, round-arched openings. Their evenly cut terra cotta voussoirs and thin keystone help give a stately, elegant look to the building. Another string course of terra cotta connects these windows at the ends of their arches, and concludes at the pilasters. The lower level windows in this section are small and rectangular, with the long side parallel to the around.

The main level windows in the stem of the T-shape are all rectangular. They are topped by terra cotta lintels cut into three-pieces, the middle piece being a keystone shape. The lower level windows in this back section are simple rectangular windows without lintels.

Since the portico was placed on the northwest facade, it was obviously intended to be the front of the library. Therefore, it is naturally the most impressive facade. It is five bays wide, with two large arched windows flanking the portico. Simple lower level windows are located directly underneath those of the main level.

The southeastern facade was considered the back of the library. Of course, it was meant to be the least impressive side. Four pilasters (one at each end and two in between) divide the facade into three equal sections each containing two main level and two lower level windows.

The back sides of the top of the “T” also face southeast. The side to the northeast contains a round arched window on the main level and a simple doorway on the lower level. The side to the southwest contains no openings.

The southwest and northeast facades are almost identical. Both have front sections containing two main level arched windows, separated by a brick pilasters Their back sections each have four main level rectangular windows, with three brick pilasters; one located at each end and one in the middle. Both have lower level windows placed directly underneath those of the main level. The two facades differ only in the slightly varying size of the lower level windows, depending on the ground level slope; the doorway replacing one of the front section lower level windows on the southeastern side; and the interior chimney located on the northeastern side.

Near the northern corner of the northwest facade, a marble plaque is set within the exterior wall. The vertically inscribed Latin words are LECTO PLEMUM HOMINEM FACIT. This means: Reading makes a full (as in well-rounded) man.

The original ambiance of the old library interior has been lost by two main alterations. The first is the construction of many walls to create academic offices and the second is the installment of a drop ceiling. The main floor originally had three rooms: a reading room, a board room, and a stack room. The lower level contained a lecture room and storage space.

The original height of the main level was an impressive sixteen feet. The wooden ceiling is still intact above the drop ceiling. The floors were once wooden also, but a newer floor covering was placed over the original boards.

Although the interior has changed drastically, there are remnants of the past still present. The entryway is one good example of this. Large, horizontal paneled doors exist on each wall. Behind them are shallow closets. The double-door which leads to the main part of the building strongly resembles the entrance door; however, the fanlight which once allowed light to enter the old library interior can not now be seen from inside because the drop ceiling hangs below it.

The staircase, located to the right as one enters from the entryway, also seems to have been altered only slightly. Constructed of wood, it is simple but graceful. The newel post is squarish in design, and the railing is made of many squarish vertical components topped by a simple handrail. Wainscoting, resembling that exposed in small quantities in the main level and restroom, decorates the wall of the staircase.

A brick mantel is located in the room located to the left as one enters from the entryway. It is plausible that the mantel was first placed in the board room. This mantel has a wooden top supported with brackets made of brick. Brick egg and dart molding is an unusual decorative trim.

Between the glass and paneled partitions, original columns can sometimes be seen. The columns of the main level are round, while those of the lower level are square, but all are massive. One column in the main level still has an old and worn light fixture attached.

The old Carnegie Library is an excellent example of the Neo-Classical style prevalent in academic buildings across the nation. Remarkably enough, no imposing alterations have been added to this building; however, some of the windows have been covered with boards and a few of the modillions have fallen. Charlotte has always been supportive and proud of Johnson C. Smith University; therefore, it seems reasonable that the city would find the institution’s architectural history worthy of protection.

For more information…

Survey & Research Report: Biddle Hall at Johnson C. Smith University
Survey & Research Report: Carter Hall at Johnson C. Smith University
Survey & Research Report: Entrance Gates at Johnson C. Smith University


 


Carey, Phillip Building

 

This report was written on June 6, 1983

1. Name and location of the property: The property known as the Philip Carey Building is located at 301 East Seventh Street, in Charlotte, North Carolina.

2. Name, address and telephone number of the present owner of the property: The present owner of the property is:

Mr. Jay Haverstick
2290 Dana Avenue – Apartment H-5
Cincinnati, Ohio 45208

no telephone listed

3. Representative photographs of the property: This report contains representative photographs of the property.

4. A map depicting the location of the property: This report contains a map which depicts the location of the property.



5. Current Deed Book Reference to the property: The most recent deed to this property is listed in Mecklenburg County Deed Book 4267 at Page 374. The Tax Parcel Number of the property is: 080-021-05.

6. A brief historical sketch of the property: This report contains a brief historical sketch of the property prepared by Dr. William H. Huffman.

7. A brief architectural description of the property: This report contains an architectural description of the property prepared by Thomas W. Hanchett, architectural historian, and Lisa Stamper, volunteer intern.

8. Documentation of why and in what ways the property meets the criteria set forth in N.C.G.S. 160A-399.4:

 

a. Special significance in terms of its history, architecture, and/or cultural importance: The Commission judges that the property known as the Philip Carey Building does possess special significance in terms of Charlotte-Mecklenburg. The Commission bases its judgment on the following considerations: 1) the Philip Carey Building, erected in 1907-08, is the most architecturally significant remnant of the old warehouse district along the railroad tracks in First Ward; 2) the building, except for the first floor front, has experienced minimal change over the years, and 3) the building is one of the finer local examples of the Victorian Romanesque style in commercial architecture.

b. Integrity of design, setting, workmanship, materials, feeling and/or association: The Commission contends that the attached architectural description by Mr. Hanchett and Miss Stamper demonstrates that the Philip Carey Building meets this criterion.

9. Ad Valorem Tax Appraisal: The Commission is aware that designation would allow the owner to apply for an automatic deferral of 50% of the Ad Valorem taxes on all or any portion of the property which becomes “historic property.” The current appraised value of the .957 acres of land is $35,130. The current appraised value of the improvements is $3,310. The total current appraised value is $38,440. The property is zoned B3.

Date of Preparation of this Report: June 6, 1983

Prepared by: Dr. Dan L. Morrill, Director
Charlotte-Mecklenburg Historic Properties Commission
218 N. Tryon Street
Charlotte, North Carolina 28202

Telephone: 704/376-9115

 

 

Historical Overview
 

by Dr. William H. Huffman
April, 1983

The Philip Carey Building at the northeast corner of Seventh Street and the Southern Railway tracks (at one time “A” Street) between Brevard and College Streets is one of eight original warehouses in First and Second Wards along the former Carolina Central Railroad tracks in the city. In the first decade of the twentieth century, Charlotte was a flourishing, but modest-sized (1910 population: 34,014) town, a community which was growing as a part of the emergence of the New South. It was, by any standard measure, “an up and coming place” providing many opportunities for the establishment of new enterprises and growth for older ones.

In 1910, the city’s commercial center extended roughly three blocks north and south of Trade Street on Tryon, and about 3 blocks to the east and west of Tryon Street. Thus in the 36-block area bounded by 7th, Brevard, 2nd, and Mint Streets was found most of the businesses of the city, and the rest was primarily residential or institutional. 1 To serve its freight needs, the Southern Railway and what became the Seaboard Air Line Railroad laid tracks side by side parallel to Tryon Street just two blocks to the east in the late nineteenth century, along what was designated in earlier maps as “A” Street. As a consequence, a number of buildings were erected on both sides of the tracks in both Second and First Wards to utilize the available transportation.

It is in this context that we find the subject of this sketch appearing. In October, 1906, William W. Hagood, a Charlotte businessman and real estate investor, purchased the undeveloped northeast corner property at the intersection of the railroad tracks and Seventh Street for $3,800.00. 2 Sometime the following year, in 1907 or early 1908, he erected a warehouse building on the site. 3 Hagood (1853-1927), a Florida native who came to Charlotte about 1892, owned a number of buildings in the city, including the one still standing at 210 E. 6th Street, which he built. In addition to being one of the organizers of the Independence Trust Company, he and his brother, A. J. Hagood, also organized the Standard Ice and Fuel Company in the city. 4

The first tenant in Hagood’s building on Seventh Street was the Philip Carey Company, a national manufacturer and supplier of roofing materials, and in fact, the building was constructed specifically for them. They occupied the location until about 1915. 5 In 1911, there were about two dozen railroad-related buildings along the tracks in First and Second Wards. By far the largest was the Southern Railway freight depot in the area bounded by 2nd, 4th, College and the railroad. In this number was also a Seaboard Air Line Railroad freight depot, eight warehouses for cotton, farm machinery, hardware, groceries and general merchandise, and a coal yard, lumber yard, planing mill, cotton gin, meat packing houses, grain company and jute bagging factory. 6

In 1917, two years after the Philip Carey Company appears to have gone out of business in Charlotte, the Ford Motor Company used the facility for auto body building and trimming, and they were soon joined by the Westinghouse Electric and Manufacturing Company which maintained a warehouse there. 7 The following year, W. W. Hagood sold the site to the Charlotte Electric Repair Company, which in turn sold it to two investors, W. M. Moore and Felix Hayman in 1920. 8 It remained in the hands of the latter and their descendants until 1979. 9

Over the years, the building has seen a variety of tenants: the Kelly-Springfield Tire Company (mid-to-late-20’s); American Cyanamid Chemicals, primarily fertilizer, c.1932-37; American Aniline Products, Inc., dyestuffs, 1938-51; Mathews-Morse Sales Company, mill supplies, 1952-60; and Wilson Lewith Machine Storage, 1964-71. In recent years the site has been vacant. 10

Whatever its future use, as a restaurant or shops or both, the Philip Carey Building will remain as a reminder of the city’s early twentieth-century past, where the needs of a growing town were served by rail, the vital link between suppliers, manufacturers and consumers. Its integration into a re-vitalized First Ward would be a happy bridge between the past and future of Charlotte.

 

 


NOTES

1 Sanborn Insurance Map, 1911.

2 Deed Book 216, p.531, 5 October 1906.

3 Charlotte City Directories, 1907 and 1908.

4 Charlotte Observer, July 9, 1927, p.1; interview with W. W. Hagood, Jr., Charlotte, N.C., 20 April 1983.

5 Charlotte City Directories, 1908-1915; interview with W. W. Hagood, Jr.

6 Sanborn Insurance Map, 1911.

7 Charlotte City Directories, 1917-25.

8 Deed Book 392, p.209, 15 July 1918; Deed Book 392, p.212, 16 July 1918; Deed Book 430, p.269, 30 June 1920.

9 Deed Book 4238, p.450, 28 September 1979; Deed Book 4267, p.375, 28 December 1979.

10 Charlotte City Directories, 1925-81.

 

 

Architectural Description
 

by Lisa A. Stamper and Thomas W. Hanchett

The Philip Carey Warehouse is a two-story brick building located on the Southern Railway tracks at Seventh Street in Charlotte’s center city. The building’s elaborate brickwork is one of a dozen well-preserved examples of the Victorian Romanesque style remaining in Charlotte. Except for modifications that have been made to the first floor front of the structure and to some of the window openings, the building today looks much as it did when it was completed about 1908.

The warehouse is roughly rectangular in shape, with its short front facing Seventh Street and its long northwest side facing the railroad. The measured plan of the building shows that it is actually a parallelogram. The roof is a simple low-pitched gable with the ridgeline running parallel to the railroad track. At the front and rear, the brick walls rise above the roofline forming parapets.

The exterior brickwork is quite fancy, with the front facade being the most elaborate and the back end, although patterned after the front facade, being the least elaborate. The warehouse was constructed of pressed brick, which was unusual for Charlotte at the time, and tinted mortar. The American bond brickwork is the main decorative feature in this building, employing corbelling, recessing, and stepping of brickwork to add interest and style as well as to promote an appearance of a prosperous company.

The front facade parapet has a four-course corbelling at its top. The back end is crumbled; therefore, the corbelling is missing there and can not be determined exactly. From the top sides of the front and back facades, stepped “ears” protrude past the main portion of the building. Near the top portion of the front facade is a centered, recessed, long and low rectangular area with one-course corbelling along its top.

Below the recess, four round arched windows are contained within a slightly recessed large rectangular area. The rounded portions of the arches are surrounded by five courses of brick, the outer two are corbelled. At the street, a recessed store front with a ramp leading to a single door replaced the original three slightly arched windows and the slightly arched doorway. A photograph in a May 1909 book entitled Mecklenburg Declaration of Independence Souvenir Edition, published in Charlotte, shows the original appearance of the warehouse. The original front door was a paneled single unit with glass panes in its upper portion. The company’s sign was located on the front parapet directly below the top corbelling, extended to the outside of each “ear” of the parapets, and reached down to the recessed rectangle containing the round arched windows.

The windows in the front facade are symmetrical, as are the windows in the back end. The windows in the front had a transom above a wooden double hung frame. A large single sheet of glass was used in each sash instead of smaller lights. Since large pieces of glass were more expensive, this also fit into the concept that the front facade should be impressive to people on the street as a way to portray the company’s prosperity. Evidence of 8 over 8 lights exists in one front window; therefore, the large front panes were replaced at one time to match the side and back windows.

The back end had windows resembling those in the original front, but their brickwork was not as elaborate. Presently all the lower windows in the back are bricked up except for one which was partially destroyed by the placement of a large door. This wooden cross-buck rear door slides on wheels on an overhead track. On the second level two windows were replaced by a large, three sectioned rectangular paned industrial window which has a metal frame. Many of the window frames are missing from both the front and back windows, but more than enough evidence remains to construct exact replacements.

The sides of the Philip Carey Warehouse exhibit brickwork as carefully detailed as the front. The first story is smooth brick while the second story has corbelled pilasters that divide each side into thirteen “bays”.

The openings on the two sides of the warehouse are not identical. The second floor round-arched openings with five course brick ornamentation are the same shape; however, the railroad side has a total of six windows while the opposite side has seven. All the windows on the railroad side are original. They are slightly arched and have three courses of brick decorating the top of their arches. The other three windows are much smaller and are nestled between the first two large windows near the front. These small windows are almost square with arched brickwork courses above the windows which give the appearance of arched openings.

The northwestern side contains four slightly arched windows with three-courses of decorative brickwork topping their arches. In addition there are three, unlike the others, that are probably not original, since there is evidence of newer brickwork around them. They are not as tall, and only one course of brick tops their arches.

The freight doors on the side of the warehouse that faces the railroad are double-door units with each door containing six horizontal panels. This was a common motif in early 20th century Charlotte. The double doors on the southeast side are similar, except that windows have been substituted for the upper panels.

A chimney was added to the northeast side of the warehouse to accommodate a furnace placed in the basement. The brickwork was evidently painted yellow at one time and evidence of advertisements which were painted on the sides of the structure can be seen. The faded signs add to the industrial character of the building.

The roof was rebuilt circa 1980 by the owner, Ned Haverstick. At the time that the roof was reconstructed, four skylights were added. Also the eaves were cut back to the walls of the building. Originally, the roof line extended to the outside of the parapet ears. The brick corbelling on each pilaster then extended almost to the end of the roof and formed supporting brackets. Square wooden blocks presently replace the top parts of these brackets.

Inside, the building is entirely open with no partitions on either of the two main floors or the half-basement. In the first floor space, a row of eleven wooden columns runs down the center, parallel to the railroad side wall. At the top of each column is a plain cast-iron collar on which rests a pair of wooden beams. Thick wooden decking rests on the beams, forming the ceiling of the first story and the subfloor of the second. The decking timbers are notable for their unusual combination of massiveness and delicate detail. The boards are approximately six inches wide and four inches thick, interlocked with tongue and groove, and milled with double beading on one side to give the ceiling decorative appeal.

The front interior wall of the first story and the side walls one bay back have at one time been plastered. In this area the floor is covered with square linoleum tile. This designates a front shop area which probably had a rear wall space which is now gone, dividing it from the main warehouse.

About midway back in the warehouse area, along the railroad wall, is the opening from the old open freight elevator. At a corresponding location on the opposite side is the open wooden stair up to the second floor and down to the rear half-basement.

The basement is spatially divided into thirds by two rows of columns, running lengthwise, instead of the single row of the first story. The basement has several small arched windows, now bricked up, which can not be seen from the exterior of the building.